Philanthropy & Social Responsibility
Posted by Juan Garza
on Sunday, 22 July 2012
in Applying Marketing
Juan Garza
Juan Garza is the owner and president of You Should Be Marketing Consulting Services and received a Bachelors ...
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Now more than ever, we are starting to see companies join in their efforts towards philanthropy or some form of corporate social responsibility. Linda Novick O'Keefe writes in her article, Social Ethics: A Peek Into 2012, "In an era of global connectivity and instant media, companies increasingly view philanthropic campaigns as an intrinsic component of a successful business strategy, rather than an external obligation".
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