Border Line Genius

I'm often asked, what it is that I do or why do I need a marketing consultant? The truth is that not all marketing consultants are the same and each individual will have a different approach on how they handle their clients. If I had to give one general answer to the question as to, what is a marketing consultant, I would say that a marketing consultant is a person that can help develop a strategy for a business and the key being that the consultant asks the questions that are not being asked.

This is where a marketing consultant is able to answer the question, why do I need a marketing consultant? A main reason you may need a marketing consultant is because he/she is able to look at your business from an unbiased view and ask the questions you're not asking. You may not be asking the questions because you don't know what the questions are or maybe because you're afraid to ask them.

If you would have told someone in the year 2000, consumers would be the ones looking to promote businesses, you would have been branded crazy. Today's consumer does exactly this. Social Media outlets such as Facebook and Twitter allow for consumers to interact with their favorite brands and businesses in a way like never before.

If you've been following YSBM, you may have heard about an event we're coordinating for a local business here in Laredo. What started off as a consulting arrangement has blossomed to a full-fledged campaign in hopes to giving back to the community.

Fred Barrera, a long-time friend and business owner of Flat 5 Music Studios reached out to YSBM looking for a way to both revitalize his business and give back to the students who have made his business thrive. Together Fred and YSBM brainstormed through several ideas and eventually came up with Back to School Blues, Giving Back to Our Youth event. With school starting around the corner it was vital to get started ASAP.

As you know, I've been working really hard on getting the You Should Be Marketing website up and going. It took a lot of hard work, determination, and most of all time to complete. There are still some minor changes and content that I would like to add but for the most part it's finally finished.

I would say the toughest part about completing the website was the fact that I'm not a web designer and although I was able to come up with content, the look of the site is something I had a lot of trouble with. I struggled for weeks trying to create a site that was user friendly and had a steady flow, but in the end, it just wasn't doing it.

For starters, I want to thank everyone for being patient with Border Line Genius and continuing to support us even though we haven't written much content this past month. As you can see, the blog has evolved to more than just a simple read and is interconnected with my business platform.

Now more than ever, we are starting to see companies join in their efforts towards philanthropy or some form of corporate social responsibility. Linda Novick O'Keefe writes in her article, Social Ethics: A Peek Into 2012, "In an era of global connectivity and instant media, companies increasingly view philanthropic campaigns as an intrinsic component of a successful business strategy, rather than an external obligation".

According to research published by analyst firm Access Markets International Partners, 70% of small and medium businesses actively use social media sites like Facebook, Twitter, LinkedIn, and now Pinterest. It's no secret that using social media to promote your business or yourself has advantages. Whether you are a new start up company or a person just trying to stay on track with what is going on in the world, social media can elevate you to success.

As I sit here, I'm struggling to come up with an idea on what to write about. Writers block sits in and countless hours go by where I'm just looking through articles to come up with new ideas. Then it hit me, why not write about not knowing what to write about.

I'm sure many bloggers have an issue with this especially if they are trying to come up with new content on a daily bases. Luckily for me, I only post a blog once a week so this allows me more time to provide quality marketing content.

Here are some good tips on how to get over your slump and come up with something to write about.

Based out of Laredo, Texas, Border Line Genius was created so that people will have somewhere to communicate what they know and have experienced in the world of marketing. Laredo, like other predominantly Hispanic areas, can be a tough market to reach.

Being able to communicate your message effectively is part of the battle when trying to reach any demographic. Border Line Genius attempts to bridge that gap and explain why the Hispanic market is important to comprehend.

Marketing is all around us and the different marketing strategies, tactics, ideas, and information are important to the success of any company or person. How we are able to communicate our ideas and feelings is tied in to marketing and we hope that this serves as a valuable marketing tool and information location that will help you succeed in your life.