I'm often asked, what it is that I do or why do I need a marketing consultant? The truth is that not all marketing consultants are the same and each individual will have a different approach on how they handle their clients. If I had to give one general answer to the question as to, what is a marketing consultant, I would say that a marketing consultant is a person that can help develop a strategy for a business and the key being that the consultant asks the questions that are not being asked.
This is where a marketing consultant is able to answer the question, why do I need a marketing consultant? A main reason you may need a marketing consultant is because he/she is able to look at your business from an unbiased view and ask the questions you're not asking. You may not be asking the questions because you don't know what the questions are or maybe because you're afraid to ask them.