~ This post is designed to show a two-front war so that way you decide accordingly.
Why is marketing so bad. Marketing can be bad because bad marketing gives us a product to buy, good marketing offers us a view of the world. Good marketing speaks for the people, bad marketing speaks at the people. Good marketing begins with a cause, bad marketing begins with a goal. Good marketing drives loyalty, bad marketing drives transactions. Good marketing raises value, bad marketing values raises. Good marketing tells us directly what a company really thinks, bad marketing tells the people what the company wants us to think what they think. Good marketing seduces, bad marketing targets. Good marketing doesn’t mention price, bad marketing always mentions the price. Good marketing uses products as assist to help tell a story, bad marketing tells a story about the products. Good marketing is all about the people, bad marketing is all about them. Bad marketing manipulates, good marketing inspires. The reason why marketing can be bad because he/she cares more about their standing within the organization and not making any mistakes more than getting better in marketing. Empire builders thinks that if they control more people and they have bigger budget, the bigger the chance they will get promoted. The daily monthly flash report has become the core of the activities. Another reason why marketing can be so bad is because the big dog doesn’t leave any disagreements out of a sense of personal insecurity, arrogance, or both.